For my internship with Seth Design Group, I was tasked with creating logo redesign options and redesigning the carryout menu for Valentino’s Restaurant in Baltimore.
The first objective for Valentino’s was beginning to creating a new logo. Valentino’s has been operating out of the same corner building in Baltimore since 1987, so they wanted to intgrate their their building into the new logo. It was also important to utilize a script font in the logo.
The final logo options blend modern and classic themes by means of the calligraphic logotype, the building logo, and a clean sans serif subheading font. With variations of the color scheme, the logo, and its elements, the brand can apply the logo in many situations.
For the second part of this project, I was tasked with redesigning Valentino’s menu. The new menu had to follow the new design style established by the new logo style. The client asked for the new menu to feel like a newspaper with headlines, subheadings, and collumns, but also remain modern. The restaurant has an expansive menu with many food options, so the prevailing challenge was being able to contain all of them to just two sides of a trifold menu.
Final menu design
Internship Work
Adobe Illustrator & InDesign
Seth Design Group
Summer 2022